Gender differences in sources of shopping enjoyment
نویسندگان
چکیده
منابع مشابه
Gender Differences in Continuance Intention of On-line Shopping Services*
Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lo...
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Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the stu...
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This paper reports the results of a pilot study that investigated gender effects on usability and enjoym virtual reality learning game played on three different interfaces. Two of the three interfaces are imm display system with PINCH glove interaction and FLEX display system with 6DOF wand interaction), a -immersive (desktop computer with mouse+keyboard interaction). Findings indicate that gir...
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ژورنال
عنوان ژورنال: International Journal of Consumer Studies
سال: 2012
ISSN: 1470-6423
DOI: 10.1111/j.1470-6431.2011.01060.x